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What Does it Take to Be a Retail Media Network Nurse?

Retail media networks (RMN) have gained traction in the digital advertising world thanks to their ability to offer marketers access to vast amounts of first-party data—sourced from a retailer’s owned brick and mortar and ecommerce platforms—that can be broken down at a granular level. These networks can also deliver advanced analytics to understand ad performance, allowing brands to learn from campaign results and develop ongoing relevant messaging to consumers.

In order to maintain reliable performance, RMN fleets have specific standard operating procedures that are strictly adhered to, extensive training and briefing, as well as audits and inspections. In addition, they must also be prepared for unforeseen circumstances that might arise during the course of their operations.

The concept of tacit knowledge was developed by Collins (2010) to describe the knowledge that exists in a highly skilled, experienced and knowledgeable workforce. This type of knowledge is often not documented and cannot be transferred to new employees because it is intangible, context specific, deeply personal and rooted in emotions, values and ideas.

Tacit knowledge is a critical part of the RMN workforce because it allows a team to make better decisions in an emergency situation when all information is unavailable. This is especially important when working in a mental health setting where the risk of violence and aggression is much higher than in physical health settings.

Having the right skills and experience to work as an RMN is essential in order to ensure that patients receive the highest standards of care. RMNs are responsible for assessing, planning, implementing and evaluating patient care, so they must be able to identify potential risks that may affect the quality of care and take appropriate action. They are also expected to have a strong understanding of the national standards of care and how they can be applied to a local context.

RMNs can progress in their career by further developing their expertise and taking on additional responsibilities. This might include working as a Band 7 nurse, an Advanced Nurse Practitioner or Clinical Nurse Specialist (CNS). With further training, they could move into research nursing and work to improve best practice within their NHS trust or private clinics. They can also choose to specialise in a certain area of medicine, such as substance abuse or ADHD services. In addition, if they pursue further education, they can qualify as a Non-Medical Independent Prescriber or become an Improving Access to Psychological Therapies (IAPT) practitioner.

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